Jason Payares
Junior Media Buyer

Junior Media Buyer with practical campaign & funnel experience

Jason Payares

Entry-level digital marketing buyer with practical experience in paid ads, landing page builds, and creative design—backed by data tracking, process optimization, and a final-stage Industrial Engineering degree.

  • Hands-on execution in Meta Ads Manager & TikTok Ads
  • Ad creative iteration, landing page builds & tracking setup
  • Open to full-time Junior Media Buyer & Trainee roles
Let's talkSee my work

What I can do today

A realistic summary of the platforms, workflows, and performance skills I execute today—not an inflated resume.

Strategy & Research

  • Buyer persona & avatar mapping
  • Offer & market research
  • Pain points & objection profiling

Creative Strategy

  • Ad creatives (Canva and CapCut)
  • Hooks, messaging and copywriting
  • AI-driven content & Voice cloning (ElevenLabs)

Acquisition

  • Paid Media (Meta & TikTok Ads)
  • Audience targeting & segmenting
  • Lead generation & campaign setup

Conversion

  • Funnel design
  • Landing/Sales pages (WordPress, Elementor, Lovable)
  • Automated chat flows (ManyChat)

Tracking & Data

  • Meta Pixel, TikTok Pixel & Conversions API (CAPI)
  • Performance metric analysis (CPA, CTR, CPM, ROAS)

Projects & practice

Personal projects, simulations and small-budget campaigns I've used to build real experience.

Meta Ads high-volume paid lead campaign report with CPL under $0.05 USD and 7.10% CTRReal-time Hotmart sales notifications captured on mobileDaily sales performance chart with net revenue, transactions and cancellations
AFFILIATE PERFORMANCE MARKETING

Digital Product Launch Funnel (Meta Ads & Hotmart)

+$4,500 USD in Revenue via Meta Ads & WhatsApp Launch Groups

For this launch strategy, I planned and executed recurring micro-launch campaigns for digital educational products on Hotmart, testing core offers at $47 USD ($26 commission) and $67 USD ($35 commission) price tiers. I drove cold traffic via Meta Ads Manager using a hybrid acquisition strategy with Instant Forms and custom Elementor landing pages, achieving CPLs down to $0.05 USD, a peak CTR of 7.10%, and a $0.02 USD CPC across a $540+ USD ad spend. This primary media strategy captured high-intent leads and nurtured them inside exclusive WhatsApp launch groups, ultimately driving over +$4,500 USD in total gross revenue.

Meta Ads Manager+$4,500 USD SalesSub-$0.05 USD CPL7.10% Peak CTR
Meta Ads campaign report showing CPL under $0.016 USD
PAID SOCIAL & LEAD GENERATION

High-Volume TikTok Ads Lead Campaign

10.2M+ Impressions & 12,900+ Leads Generated at Scale

To support the same launch ecosystem, I managed and optimized high-volume paid acquisition campaigns on TikTok Ads, running simultaneously alongside Meta Ads to scale student volume. I executed targeted creative ad strategies driving cold traffic directly to Elementor landing pages, feeding prospective students into WhatsApp launch groups in parallel with our primary Meta Ads funnel. This parallel channel delivered strong metrics: over 10.2M+ impressions, 12,900+ leads, a 0.88% CTR, and a $1,057 COP CPM, all at an ultra-efficient CPA of $93 COP (~$0.02 USD).

TikTok Ads10.2M+ Impressions12.9k+ LeadsSub-$0.02 USD CPA
Meta Ads report showing 1,485+ messaging conversations under $0.044 USD eachManyChat automation flow built to process incoming WhatsApp conversations from Meta Ads
Conversational Sales Funnel

Automated Conversational Sales Funnel (Meta Ads + ManyChat)

1,485+ WhatsApp conversations at $391 COP (~$0.09 USD) per chat

For this digital product, I designed and built an automated chat-to-sale acquisition funnel using Meta Ads and ManyChat to connect directly with potential buyers inside WhatsApp. On the paid media side, I tested and scaled targeted audience angles in Meta Ads Manager, optimizing ad creatives to drive high-intent messaging actions. To handle lead volume without manual effort, I structured an automated ManyChat flow featuring dynamic typing delays, visual product showcases, and interactive decision buttons. This setup generated 1,485+ messaging conversations at an average cost of $391 COP (~$0.09 USD) per chat, maintaining a 2.88% CTR across 147.8k impressions while qualifying prospects and delivering direct Hotmart checkout links on autopilot.

1,485+ conversations$391 COP avg. cost per chat2.88% CTR147.8k impressionsManyChat automation
Creative ad examples and ad mockupsAdditional creative ad examples and product mockupsMore creative ad examples and product showcase
CREATIVE & GRAPHIC DESIGN

Multi-Niche Ad Creatives & Creative Testing

Ad Variations Across Diverse Markets

I have designed and produced ads across multiple niches, both to test within my own funnels and to fulfill requests from course creators needing high-converting ad concepts to test in their campaigns. I build graphic ads in Canva and edit video ads using CapCut, leveraging AI tools to generate direct-response angles and script ideas. For video ad formats, I combine CapCut editing with AI-generated voiceovers and cloned voices via ElevenLabs to maximize audience engagement. I develop static and video ad variations for Meta and TikTok, focusing on high-impact visual hooks, product mockups, and promo graphics built to capture cold audience attention, prevent ad fatigue, and drive ongoing campaign performance.

CapCut Video EditingCanva DesignElevenLabs Voice AICreative TestingMeta & TikTok Ads
About

Why hire an eager learner like me

My name is Jason, I'm 22 years old, and I'm an entry-level media buyer with hands-on experience running campaigns on Meta and TikTok. I enjoy testing ad creatives, editing video ads, and tracking metrics to see what actually drives performance. I'm honest about being at the start of my career, but I bring real execution practice, a strong work ethic, constant curiosity, and a huge eagerness to learn and improve every single day.

I'm looking to join a team where I can support experienced media buyers, take ownership of day-to-day campaign tasks, and learn directly from people who know more than me. I offer real technical execution, flexibility with creative AI tools, and high motivation to absorb feedback, execute fast, and grow into a reliable media buyer for your accounts.

  • Eager to learn & passionate about growth
  • Bilingual Proficiency (English & Spanish)
  • Available for remote roles
Contact

Let's talk

Hiring for a Media Buyer Jr, Paid Media Trainee or Digital Marketing Intern role? I'd love to hear about it.

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