Jason Payares
Junior Media Buyer - Performance and Funnels

Junior Media Buyer with practical campaign & funnel experience

Entry-level digital marketing buyer with practical experience in paid ads, landing page builds, and creative design—backed by data tracking, process optimization, and a final-stage Industrial Engineering degree.

  • Hands-on execution in Meta Ads Manager & TikTok Ads
  • Ad creative iteration, landing page builds & tracking setup
  • Open to full-time Junior Media Buyer & Trainee roles
Let's talkSee my work
Jason Payares

What I can do today

A realistic summary of the platforms, workflows, and performance skills I execute today—not an inflated resume.

Strategy & Research

  • Buyer persona & avatar mapping
  • Offer & market research
  • Pain points & objection profiling

Creative Strategy

  • Ad creatives (Canva and CapCut)
  • Hooks, messaging and copywriting
  • AI-driven content & Voice cloning (ElevenLabs)

Acquisition

  • Paid Media (Meta & TikTok Ads)
  • Audience targeting & segmenting
  • Lead generation & campaign setup

Conversion

  • Funnel design
  • Landing/Sales pages (WordPress, Elementor, Lovable)
  • Automated chat flows (ManyChat)

Tracking & Data

  • Meta Pixel, TikTok Pixel & Conversions API (CAPI)
  • Performance metric analysis (CPA, CTR, CPM, ROAS)

Projects & practice

Personal projects, simulations and small-budget campaigns I've used to build real experience.

Meta Ads high-volume paid lead campaign report with CPL under $0.05 USD and 7.10% CTRReal-time Hotmart sales notifications captured on mobileDaily sales performance chart with net revenue, transactions and cancellations
AFFILIATE PERFORMANCE MARKETING

Digital Product Launch Funnel (Meta Ads & Hotmart)

+$4,500 USD in Revenue via Meta Ads & WhatsApp Launch Groups

For this launch strategy, I planned and executed recurring micro-launch campaigns for digital educational products on Hotmart, testing core offers at $47 USD ($26 commission) and $67 USD ($35 commission) price tiers. I drove cold traffic via Meta Ads Manager using a hybrid acquisition strategy with Instant Forms and custom Elementor landing pages, achieving CPLs down to $0.05 USD, a peak CTR of 7.10%, and a $0.02 USD CPC across a $540+ USD ad spend. This primary media strategy captured high-intent leads and nurtured them inside exclusive WhatsApp launch groups, ultimately driving over +$4,500 USD in total gross revenue.

Meta Ads Manager+$4,500 USD SalesSub-$0.05 USD CPL7.10% Peak CTR
Meta Ads campaign report showing CPL under $0.016 USD
PAID SOCIAL & LEAD GENERATION

High-Volume TikTok Ads Lead Campaign

10.2M+ Impressions & 12,900+ Leads Generated at Scale

To support the same launch ecosystem, I managed and optimized high-volume paid acquisition campaigns on TikTok Ads, running simultaneously alongside Meta Ads to scale student volume. I executed targeted creative ad strategies driving cold traffic directly to Elementor landing pages, feeding prospective students into WhatsApp launch groups in parallel with our primary Meta Ads funnel. This parallel channel delivered strong metrics: over 10.2M+ impressions, 12,900+ leads, a 0.88% CTR, and a $1,057 COP CPM, all at an ultra-efficient CPA of $93 COP (~$0.02 USD).

TikTok Ads10.2M+ Impressions12.9k+ LeadsSub-$0.02 USD CPA
Meta Ads report showing 1,485+ messaging conversations under $0.044 USD eachManyChat automation flow built to process incoming WhatsApp conversations from Meta Ads
Conversational Sales Funnel

Automated Conversational Sales Funnel (Meta Ads + ManyChat)

1,485+ WhatsApp conversations at $391 COP (~$0.09 USD) per chat

For this digital product, I designed and built an automated chat-to-sale acquisition funnel using Meta Ads and ManyChat to connect directly with potential buyers inside WhatsApp. On the paid media side, I tested and scaled targeted audience angles in Meta Ads Manager, optimizing ad creatives to drive high-intent messaging actions. To handle lead volume without manual effort, I structured an automated ManyChat flow featuring dynamic typing delays, visual product showcases, and interactive decision buttons. This setup generated 1,485+ messaging conversations at an average cost of $391 COP (~$0.09 USD) per chat, maintaining a 2.88% CTR across 147.8k impressions while qualifying prospects and delivering direct Hotmart checkout links on autopilot.

1,485+ conversations$391 COP avg. cost per chat2.88% CTR147.8k impressionsManyChat automation
Creative ad examples and ad mockupsAdditional creative ad examples and product mockups
Analytics

GA4 + Looker Studio dashboard

Traffic source attribution and cost-per-result tracking

Connected a site to GA4, configured conversion events and built a simple dashboard to track traffic sources and cost per result.

GA4 eventsLooker StudioSource attribution

Want the full breakdown of any of these? Ask me in the interview — I can walk you through the account screen by screen.

About

Why hire a junior like me

I'm starting my career in paid media and I'm not going to pretend I've managed millions in ad spend. What I do bring is discipline: I study every day, I document what I test, and I'd rather say "I don't know yet" than break an ad account.

I'm looking for a team where I can learn from people who are better than me, take real ownership of small accounts, and grow into a media buyer that leadership can trust with budget.

  • Fast learner, obsessive about data
  • Comfortable with English and Spanish
  • Available for remote or hybrid roles
Contact

Let's talk

Hiring for a Media Buyer Jr, Paid Media Trainee or Digital Marketing Intern role? I'd love to hear about it.

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